Laag Holland - Amsterdam's backyard

Bureau Toerisme Laag Holland Holland has been the destination marketing organisation (DMO) for the Laag Holland region since 2010. Together with our partners, we continuously promote Laag Holland to both residents and regional, national and international visitors. We combine the large and well-known attractions with the hidden pearls of the region, thus positioning Laag Holland as an attractive destination for leisure activities and (multi-day) stays.

The organisation works with more than 175 tourism and leisure partners, various leisure boards, local authorities and the province of North Holland to continue strengthening the brand and the destination ‘Laag Holland ’.

  • Organisation

    The team works with stakeholders on various marketing and promotional activities every day with great passion and pleasure. We would like to introduce you to the team!

    Organisation Laag Holland logo with meadows image
  • Become a partner

    Find out how you can contribute to the preservation and promotion of this unique region and what advantages a partnership offers you.

    Become a partner
  • Projects

    Curious about our projects? We would like to take you along the highlights of recent years. Projects we are proud of!

    Projects
  • News

    There is always something happening in Laag Holland. Updates about Laag Holland are published regularly. Here is an overview of the most recent news updates.

    News A blue house in Broek in Waterland
  • In the press

    The region is regularly noted by the local, regional and national press. Based on this, many online or offline expressions are created.

    In the press Someone taking a photo during the evening cheese market in Edam

Long-term strategy 2026-2030

The Laag Holland Tourism Board (BTLH) presents its multi-year strategy. With this strategy, the organisation is strengthening its role as a Destination Management Organisation (DMO) and laying the foundations for the sustainable development of the leisure and tourism sector in the coming years.

Read the long-term strategy
Photo of the Etersheimer breakwater with the mill and visitor centre.

Laag Holland Maker's Market

The Laag Holland Makers Market is an initiative of the Purmerend municipality and the Bureau Toerisme Laag Holland. In 2026, this atmospheric market will once again take place four times on the Kaasmarkt in Purmerend's town centre. Here, around 25 local makers from the region will have the opportunity to present their crafts and products to residents and visitors. Would you like to sell your home-made or craft (produced/grown) products from the region? Then sign up as a maker soon.

More information
A participant of the Laag Holland Makers Market sells something to a customer.