Our DNA
Brand story Laag Holland
Laag Holland is the real, timeless Holland: vast polders, historic villages and a landscape full of peace and quiet, just a stone's throw from Amsterdam. Here, nature and culture go hand in hand, from vast green meadows to lively villages and towns with artisanal makers. Authentic, charming and full of stories connecting the past and the present.
Genuine and timeless Holland
Laag Holland is the recognisable, traditional Holland. A rural region where the image many people have of "Holland" becomes an instant reality. In this low-lying area, time sometimes seems to stand still, but if you look closely, you will see a region full of movement and development. From a pure, down-to-earth entrepreneurial spirit, Laag Holland has been adapting to the whims of its surroundings for centuries - with Amsterdam as its direct neighbour and the water as its loyal friend and formidable opponent.
Living with the water
Situated below sea level, Laag Holland has been shaped by centuries of struggle against the water. Dykes, mills and pumping stations keep the land dry and livable to this day. The story of water management here is not only a matter of usefulness and necessity, but also of craftsmanship, perception and pride.
At one with nature
The region breathes vastness. Vast polder landscapes, reclaimed land and glistening ditches form a horizon in which the skyline of Amsterdam sometimes appears. The contrast between tranquillity, space and urban proximity is unique. The accessible nature, combined with countless recreational opportunities, makes Laag Holland popular with residents and visitors alike.
Authentic & charming
The soul of Laag Holland lies in its villages and towns, steeped in history. Many places owe their character to centuries-old fishing and food traditions. The stories of the past come to life in museums, at cultural events and in makers' culture. Here you taste, hear and experience the past - intertwined with the present.
Getting started with the brand yourself?
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Corporate identity manual
Our house style manual explains the use of the'Laag Holland' brand. The handbook is the guardian of our identity and has established things like colour, typography, images and their use. See how to use our resources here.
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Image bank
In order to present Laag Holland to (potential) visitors, we make image material available. This image material can be used on your website and/or social media, among other things. The image material is free to use with mention of the photographer's name (unless otherwise indicated).
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Logos and sample texts
Do you want to refer to Laag Holland on your website? Download various texts here that you can use on your website or contact us for a customised text. We will be happy to think along with you!