15 July 2026

Three initiatives are receiving a financial contribution from the Zaanstreek-Waterland Regional Products Incentive Fund. Through this fund, the participating local authorities are encouraging innovative projects that make regional products more visible, more engaging and future-proof. The selected initiatives demonstrate how local products, craftsmanship and the region’s stories can be transformed into unique experiences for residents and visitors alike.

The ‘Aanjaagbudget’ was set up to support entrepreneurs and project initiators in developing new concepts centred on local produce. The focus is not only on the products themselves, but also on the producers, the landscape and the history associated with them. In this way, the projects contribute to a stronger and more recognisable profile for Zaanstreek-Waterland as a culinary and tourist region.

During the application period, 20 initiatives were submitted. An independent assessment panel evaluated all applications on the basis of quality, innovation, feasibility and their contribution to the fund’s objectives. Ultimately, three projects were selected to receive financial support.